Understanding Business 10th Edition by William G. Nickels, James M. McHugh and Susan M. McHugh describes the principles of excellence in business education. From providing the richest most present topical coverage to using dynamic pedagogy that places college students in contact with right now’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, this book leads the way.
This book has been the number one textbook within the introduction to business marketplace for several editions for 3 reasons: (1) The dedication and dedication of an author group that teaches this course and believes in the significance and power of this studying experience, (2) we take heed to our clients, and (3) the standard of our supplements package.
We constantly look to the consultants - full-time college members, adjunct instructors, and naturally students - to drive the selections we make concerning the text itself and the ancillary package. By means of focus teams, symposia, as well as intensive reviewing of each text and key ancillaries, we've heard the tales of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement.
Using Social Media in Business boxes ask students to consider the impact social media on the way they communicate and the way companies conduct business as a result. This text has been completely updated to reflect the latest business practices and other developments affecting business, i.e. European debt crisis and its affect on the U.S. economy, Web 2.0 and Web 3.0, cloud computing, Patient Protection and Affordable Care Act (PPACA), growing economic importance of China.
Thoroughly updated examples throughout the text with the most current information available about the large number of companies of all sizes and industries (e.g., service, manufacturing, nonprofit, and profit) in the United States and around the world included in this text.
The critical themes of the revision remain tried and true to our past editions: ecommerce, small business and entrepreneurship, global business, technology and change, customer focus, ethics and social responsibility, teams and teamwork, quality, cultural diversity, The authors continue to feature boxes titled “Spotlight on Small Business,” Making Ethical Decisions,” “Legal Briefcase,” “Dealing with Change,” and “Reaching Beyond our Borders” with the most current information available throughout the chapters.
All new “Getting to Know Business Professionals” chapter opening profiles engage students in the story about a person whose career illustrates an important point covered in the chapter. Not all of the individuals are famous since many of them work in small businesses and nonprofit organizations. These profiles provide a transition between chapters and a good introduction to the text material.
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