Foundations of Business 3rd Edition by William M. Pride, Robert J. Hughes and Jack R. Kapoor offers the comprehensive preparation college students might want to achieve right this moment's competitive business world. By offering a quick survey of the foremost useful areas of business, together with management, marketing, accounting, finance, economics, and data expertise, this text introduces the reader to core business practices.
As well as, the authors handle different necessary ideas akin to ethics and social duty, types of ownership, small business and entrepreneurship, and international business. This edition is full of slicing-edge content material, together with up-to-date information on the financial crisis, social networking, competition in the global market, and the green movement, in addition to solutions on find out how to handle a business in the midst of financial ups and downs.
An abundance of study aids is also available throughout the text and on the coed companion website to help you obtain success in the course and at this time's competitive business world. All-new opening cases about real business organizations drive home the relevance of the chapter concepts. Private Apps function gives special pupil-centered examples and explanations that help students instantly grasp and retain the material.
Sustain the Planet and Social Media mini-boxes highlight the green movement and social media's impact on today's business world. Each chapter contains two new box features reinforcing the text's success theme, including Career Success, Ethical Challenges and Successful Solutions, Entrepreneurial Success, and Going for Success. All-new videos and end-of-chapter video cases feature organizations such as E*Trade, L.L. Bean, Nederlander Concerts, and Chase Bank to illustrate the challenges faced by large and small businesses.
Authors provide an insider's perspective on real business operations and the variety of challenges business owners encounter every day. This firsthand look into the business's day-to-day operations allows students to gain a better understanding of the real challenges business owners face. Students can also apply what they learn by analyzing problems, solutions, and actions taken by these companies.
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